May 19 Webinar: Understanding Adoption of Agricultural Conservation Practices

May 12, 2021

AMES, Iowa—Learn what impacts farmer decision making when it comes to conservation practice adoption during the Iowa Learning Farms webinar at noon on Wednesday, May 19. 

Linda S. Prokopy, professor and department head in the Department of Horticulture and Landscape Architecture at Purdue University, will provide an overview of 35 years of research in the United States that has focused on farmer decision making. Dr. Prokopy will incorporate findings from her own research and will discuss the role of rented lands, trusted advisers, and practice characteristics in influencing the decision to adopt conservation practices.  

“Understanding drivers of conservation practice adoption can inform outreach and communication strategies for conservation professionals,” said Dr. Prokopy. “Decision making is complex but understanding theories of change can help improve outreach and adoption.” 

Dr. Prokopy is a natural resource social scientist with expertise in understanding farmer decision making around conservation.  

Webinar Access Instructions 

To participate in the live webinar, shortly before 12 pm CDT on May 19: 

Click this URL, or type this web address into your internet browser:  

    Or, go to and enter meeting ID: 364 284 172   


Or, join from a dial-in phone line:  

    Dial: +1 312 626 6799 or +1 646 876 9923 

    Meeting ID: 364 284 172  


The webinar will also be recorded and archived on the ILF website, so that it can be watched at any time. Archived webinars are available at

A Certified Crop Adviser board-approved continuing education unit (CEU) has been applied for, for those who are able to participate in the live webinar. Information about how to apply to receive the credit will be provided at the end of the live webinar. 

About Iowa Learning Farms 

Established in 2004, Iowa Learning Farms is building a Culture of Conservation by encouraging adoption of conservation practices. Farmers, researchers and ILF team members are working together to identify and implement the best management practices that improve water quality and soil health while remaining profitable. Partners of Iowa Learning Farms include the Iowa Department of Agriculture and Land Stewardship, Iowa State University Extension and Outreach, Leopold Center for Sustainable Agriculture, USDA Natural Resources Conservation Service, and Iowa Department of Natural Resources (USEPA section 319) and GROWMARK, Inc


Hilary Pierce                                       Jacqueline Comito 

Extension Outreach Specialist            ILF Program Director                   

515-294-8912                                       515-296-0081